BottleRock Napa Valley

I conceived, created and then successfully implemented an entire festival brand system  in less than five months. And then did it again the following year. I led a small team to establish a foundation for the BottleRock brand that was central to the festival's success. And it was the most satisfying and incredible creative experience I have ever had.

Forbes Magazine called BottleRock “Coachella for Grownups.”

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