The wider view
Everything in the brand system has to work together while also working separately, It doesn’t matter if it’s an entire visual system or just one component of that system, every part of the brand experience must fit together and support each other. Especially now that customers interact with brands at so many different touchpoints. The essence of the brand must be carried through.
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Everything in the brand system has to work together while also working separately, It doesn’t matter if it’s an entire visual system or just one component of that system, every part of the brand experience must fit together and support each other. Especially now that customers interact with brands at so many different touchpoints. The essence of the brand must be carried through.
