I believe:
That in a world where one can crowdsource a halfway decent logo for pennies on the dollar, today’s creatives have to offer more. Like bigger picture strategy, systems-thinking, and real partnership.
That people buy on emotion and justify with logic. And that’s at the heart of design.
That design, just like film, music, literature, comedy, and fashion should tell a story. It should evoke an emotion from the viewer. Only then will you capture their attention.
I also believe that design can (and should) be used as a force for good whenever possible.
And that we should enjoy the creative process. If we don’t enjoy the process, neither will the customer. And nothing will destroy creativity faster than that.
That in a world where one can crowdsource a halfway decent logo for pennies on the dollar, today’s creatives have to offer more. Like bigger picture strategy, systems-thinking, and real partnership.
That people buy on emotion and justify with logic. And that’s at the heart of design.
That design, just like film, music, literature, comedy, and fashion should tell a story. It should evoke an emotion from the viewer. Only then will you capture their attention.
I also believe that design can (and should) be used as a force for good whenever possible.
And that we should enjoy the creative process. If we don’t enjoy the process, neither will the customer. And nothing will destroy creativity faster than that.
