Creative direction
Brand development
Graphic design
Brand development
Graphic design
dommoreci@mac.com
510.551.7889
510.551.7889
I consider myself fortunate. Fortunate because I am doing what I wanted to do when I was eleven years old and because I help businesses and organizations achieve their goals by reaching their audience and making them respond.
I have worked for hundreds of fascinating clients in dozens of industries from coast to coast. I partnered with them to create strategically-sound, highly creative solutions that touch every point of the brand ecosystem.
I have worked for hundreds of fascinating clients in dozens of industries from coast to coast. I partnered with them to create strategically-sound, highly creative solutions that touch every point of the brand ecosystem.
BottleRock Napa Valley
I conceived, created and then successfully implemented an entire festival brand system in less than five months. And then did it again the following year. I led a small team to establish a foundation for the BottleRock brand that was central to the festival's success. And it was the most satisfying and incredible creative experience I have ever had.
Forbes Magazine called BottleRock “Coachella for Grownups.”
read more ›
I conceived, created and then successfully implemented an entire festival brand system in less than five months. And then did it again the following year. I led a small team to establish a foundation for the BottleRock brand that was central to the festival's success. And it was the most satisfying and incredible creative experience I have ever had.
Forbes Magazine called BottleRock “Coachella for Grownups.”
read more ›
The purpose
At the end of the day, graphic design is art for commerce. The most artistic approach is worthless if it doesn’t actually sell the product or service it represents.
I believe that good design solves a problem: How do you get your audience to respond in the way you want? The solution must strike that delicate balance between strategy and aesthetics to deliver results.
At the end of the day, graphic design is art for commerce. The most artistic approach is worthless if it doesn’t actually sell the product or service it represents.
I believe that good design solves a problem: How do you get your audience to respond in the way you want? The solution must strike that delicate balance between strategy and aesthetics to deliver results.
The wider view
Everything in the brand system has to work together while also working separately, It doesn’t matter if it’s an entire visual system or just one component of that system, every part of the brand experience must fit together and support each other. Especially now that customers interact with brands at so many different touchpoints. The essence of the brand must be carried through.
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Everything in the brand system has to work together while also working separately, It doesn’t matter if it’s an entire visual system or just one component of that system, every part of the brand experience must fit together and support each other. Especially now that customers interact with brands at so many different touchpoints. The essence of the brand must be carried through.
